You head over to your favorite breakfast cafe one morning, and you see that the owners have (finally!) changed up the menu by adding some new healthy food options. Normally, you just buy your usual bran muffin and a coffee, but today you have a potentially interesting new option.
1) a bran muffin, 400 calories, for $2.49, or
2) a "low-calorie" bran muffin, 320 calories, for $2.49.
Question: which of these two choices is the better deal?
Here's another one: You're sitting down to dinner in a casual restaurant, and these two entrees on the menu really grab you:
1) The Homemade Lasagna Special, 900 calories, for $10.99.
2) Caesar Salad with Grilled Chicken (a "heart-healthy, low-calorie" entree), only 475 calories, for $9.99.
Which of those is a better deal?
Now, before you answer, I have one more question for you. which item--in both cases--do you think yields higher profits for the restaurant?
Food for thought, isn't it?
So now, let me open this up to you, dear readers: how should an empowered consumer respond to this? What's your take?
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