One of our favorite themes at Casual Kitchen is consumer empowerment, and it's a fundamental article of faith here that consumers have far more power over big companies than they think.
After all, companies that make overpriced, unhealthy foods absolutely cannot sell them without our consent. We consumers, by our very act of consumption, are the ones who complete the circle.
Long-time Casual Kitchen readers intuitively understand this, but there are many consumers out there who struggle to grasp this important concept. As a result, they simply give their power away.
We can't have that. So today I'm sharing my favorite consumer empowerment tips, and at the end of this post I'll open it up to you, dear readers, to join in and share your favorites with all the readers here at Casual Kitchen.
CK's Top Five Consumer Empowerment Tips:
1) Be a contrarian: stock up on things when they're unwanted, out of season, or in oversupply.
2) Never be an early adopter.
3) Avoid TV and other media, and respond to media-based advertising with deep and open cynicism.
4) When you see any product being heavily advertised, think about the enormous cost of that advertising, and then think of yourself paying for that advertising when you buy that product. Before long, you'll see heavily advertised products for what they are: destroyers of consumer value.
5) Recognize that no company forces anyone to buy anything. Even the most evil or greedy company relies on us to consent to buy their products. We consumers complete the circle.
Readers, what's your favorite piece of pro-consumer advice? Share your thoughts in the comments!
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