Big Food is an easy target. Too easy.
No one can deny that Big Food deploys armies of scientists who design irresistible snacks engineered for maximum deliciousness. And doesn't the industry spend billions of dollars on pernicious advertising that compels us to buy and eat their fattening snacks and treats? And what about all those toxic fruits and vegetables they greedily soak in pesticides, splash with e. coli for good measure, and then truck thousands of miles across the country (burning fossil fuels all the way) to unsuspecting people like you and me? Consumers are totally helpless against such a powerful enemy.
Seriously, if Big Food really cared, they'd fill grocery store shelves with healthy foods rather than processed, salted, sweetened and fat-laden foods. Wouldn't they? Of course those wouldn't exactly be "snacks" and nobody would buy them, and, well, that might put a dent in the industry's grand scheme to make us all too fat to move, but if you think about it, it's all just more proof that they sell us all those unhealthy, irresistible snacks out of pure venality.
Conspiracy theories are fun, aren't they? Once you've preemptively decided someone or something is greedy and bad, you can explain away almost anything. And the arguments always sound compelling because few people recognize, and fewer people challenge, circular logic based on a flawed premise.
And complaining about a greedy industry (or government, or our education system, or capitalism, or socialism, or the Dutch, or anyone and anything but ourselves) enables us to pass off a big chunk of our personal responsibility. It enables us to hold the limiting belief that the challenges of managing our diet and our health are out of our hands and beyond our control.
Just accept that you're totally powerless against that bag of chips or that box of cookies. Admit your impotence and cede your will, and it won't be your fault you ate them--it's those greedy bastards at Big Food.
With such powerful forces arrayed against us, how do consumers stand a chance?
Readers, what do you think?
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