The Tragic Tale of Peat Village: A Natural Resource Fable

It was Ireland, during the 11th Century, in a tiny little community called Peat Village.

Peat Village was nothing special, just a tiny village on the edge of a huge peat bog. People there lived very simply back then, and life in this forlorn little village was at best brutish and short. Average life expectancy was 24 years, disease was rampant, and famine and hunger were constant realities.

One day in Peat Village a villager stumbled onto a significant discovery. The peat from the bog next to the village could be used as a fuel! Yes, it was a dirty fuel--it was awfully smoky when it burned--and of course it had to be harvested, treated and dried before it would really burn well, but without a doubt it could be used as a serviceable fuel. And there was so much of it! This villager began using peat to heat his home, his food and his water. In the following years, he and his family enjoyed a meaningfully improved standard of living.

Others in Peat Village caught on to the idea of using peat as a fuel, and they began heating their food, water and homes too. Their standard of living also increased. It wasn't long before everyone in Peat Village was burning peat, and as this little community's living standards improved, things changed irrevocably for the better: disease became just a little less rampant, food became a just little more plentiful, and life expectancy became just a little bit longer. Life became a little less brutish and short.

However, there was a very intelligent villager living in Peat Village who began to worry. He wondered about the longer-term consequences if everyone in Peat Village continued to use peat to heat their homes and their food and water. He started to worry about what would happen if Peat Village ran out of peat.

And he was right to worry about this. It was clear--to the point of obviousness--that there was a limited supply of peat. Yet each year, villagers used more and more of it. What would happen when, inevitably, all the peat was used up?

The other villagers considered this nothing more than scaremongering. Some laughed. But this very intelligent villager was absolutely certain he was right. He could see the writing on the wall. After all, when the supply of a resource is fixed and demand is growing, it is only a matter of time before that resource runs out. It could be years, it could be decades, but the logic was inescapable: at some point--probably soon--Peat Village would run completely out of peat.

Clearly, this would be an unmitigated disaster for the Peat Village community. "Peak Peat" was coming, and with it would come a total collapse in the peat-based economy.

Our scaremonger friend traveled throughout Peat Village to spread the word. He created a list of rules and recommendations for peat conservation for all the residents to follow so they could avoid, or at least postpone, the inevitable Peak Peat catastrophe. He encouraged villages to use peat only when absolutely necessary, if at all. He got into many debates with villagers who didn't agree with him. After all, the villagers wanted to keep their heated homes and heated food. These things improved their quality of life and their standard of living. And some of the villagers thought it was silly to just leave the peat sitting there in the bog completely unused when it had brought about such improvements in their community. Finally, the villagers said, it will be a long time before we use up all of our peat. In the meantime perhaps we will discover another fuel source to replace it.

But our scaremonger friend didn't think very much of the intelligence of these villagers. He considered them unsophisticated and naive, and he mocked them by calling them "deniers." He told them they already achieved significant improvements in their standard of living, and it would be impossible (and not to mention irresponsible) to maintain their current living standards in the post-Peak Peat era.

There was another vaguely bothersome thing about this scaremonger villager. It a small thing, but bothersome nonetheless: since he traveled so much throughout Peat Village, he didn't exactly follow all of the peat conservation rules he set down for all the other villagers. When he stayed at inns and homes across the village, he would often enjoy peat fires and peat-heated food. He reduced his peat use slightly in his own home, but because he was so successful speaking, writing and teaching about Peak Peat, his thatched hut was one of the largest in the entire village. It took quite a bit of peat just to heat a small portion of his house! But in any case, he told himself, his personal use wasn't all that important. What was more important was that he get out the word about Peak Peat and the coming catastrophe that would inevitably follow.

Centuries later (our scaremonger friend lived for a very long time, you see), a new and revolutionary fuel came along. It was called "coal." Coal was hundreds of times more efficient than peat, far cleaner, and in every sense a superior energy source. In Coal County, which wasn't very far from Peat Village, homes and industries switched over to this new and advanced fuel. As a result, Coal County began to enjoy a significantly improved standard of living.

But not tiny Peat Village. They were still busy preparing for Peak Peat: conserving peat as much as they could, shivering over their tiny peat fires, huddling around their half-warmed meals, and earnestly following the rules and guidelines as they were told. Their standard of living hadn't increased at all for centuries, and their community never developed sufficient scientific or engineering expertise nor any extra economic capacity to make use of a newfangled energy source like coal.

In the meantime, our scaremonger friend continued traveling widely, spending the passing centuries getting the word out on the coming collapse of the peat-based economy. Since he’d already fully convinced everyone in Peat Village of his views (what few remaining "deniers" there were had been totally ostracized by the community), he often found himself traveling into Coal County to give speeches on Peak Peat. Sadly, he couldn't find many people in Coal County who were interested in conserving peat, as hard as he tried. Peak Peat just didn't seem to be a priority there.

One day, however, after giving yet another sparsely attended speech in Coal County, our very intelligent villager stumbled onto a brilliant insight: The supply of coal had to be limited too!

Once again, he could clearly see the inescapable logic: when the supply of a resource is fixed and demand is growing, it is only a matter of time before that resource runs out. It could be years, it could be decades, but the logic was inevitable: at some point--probably soon--Coal County would run out of coal. This would be an unmitigated disaster. A collapse in the coal-based economy was coming, and coming soon.

And he was right to worry about this. It was clear--to the point of obviousness--that there was a limited supply of coal. And yet every year more and more people were burning more and more of it. What would happen when, inevitably, all of it would get used up? Peak Coal was coming. Anyone who doubted so was clearly a denier.

Our scaremonger friend began traveling even more widely (even using coal-based modes of transportation) in order to get the word out. He created a list of rules and recommendations for coal conservation for the residents of Coal County to follow so they could avoid, or at least postpone, the inevitable Peak Coal catastrophe.

By this time, he hardly ever visited his friends back in Peat Village any more. With all of his important work on coal conservation, there was just no time.

Another century or two passed. Coal began to be replaced by a new and even better energy source called "oil." It was far more efficient than coal, hundreds of times less polluting, and all around an infinitely more flexible and useful fuel. In fact, it was such a superior fuel that throughout Oil Nation (which was just few days' journey by coal-powered steamship from Coal County) most homes and industries quickly switched over to this advanced fuel. As a result, Oil Nation enjoyed a much improved standard of living.

The residents of Coal County, however, were still preparing for Peak Coal: conserving as much coal as they could, huddling over their modest coal fires, and earnestly following the rules and guidelines set down by our scaremongering friend, just as they were told. Sadly, however, their standard of living hadn't increased at all for several generations, and needless to say, their community never developed the scientific expertise nor the extra economic capacity to make use of a newfangled energy source like oil.

Our scaremonger friend continued to travel widely, often using coal- and even oil-based energy to the extent he needed to. After all, spreading the coal conservation message was far more important than following a few minor rules, you see.

Interestingly, by this time, he never used peat-based energy at all. Why would he use such a laughably primitive fuel source, especially with such important work to do?

One fine day, while he was speaking to a mostly empty auditorium in Oil Nation (oddly enough, there wasn't very much interest in Peak Coal there), he hit on yet another truth. Admittedly it was a somewhat derivative truth, but it was staggering in its implications: the supply of oil had to be limited!

Once again, he could clearly see the inescapable logic: when the supply of a resource is fixed and demand is growing, it is only a matter of time before that resource runs out. It could be years, it could be decades, but the logic was inevitable: at some point--probably soon--Oil Nation would run out of oil. This would be an unmitigated disaster. A collapse in the oil-based economy was coming. And coming soon.

It was clear--to the point of obviousness--that there was a limited supply of oil, yet every year, more and more people used more and more of it. What would happen when, inevitably, it was all used up? Peak Oil was coming. Anyone who doubted it was a denier.

Our scaremonger friend redoubled his efforts. There was important work to do! He created a list of rules and recommendations for oil conservation for all Oil Nation citizens to follow, so they could avoid, or at least postpone, a Peak Oil catastrophe. He began traveling even more widely, all over Oil Nation and beyond, and his utterly logical and inescapable conclusions became so widely accepted and respected that he began receiving invitations to speak internationally at major conferences like Davos and the World Economic Forum. He became one of the world's wealthy elites, sharing his important and far-seeing knowledge through books, speeches and media appearances.

Needless to say, he never visited Coal County any more. His work on Peak Oil was far too important.

And of course, by this time we'd all but forgotten about the people of Peat Village.


How can I support Casual Kitchen?
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CK Friday Links--Friday April 25, 2014

Links from around the internet. As always, I welcome your thoughts.

PS: Follow me on Twitter!

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National Geographic published a striking cover story this month asking how we can feed 9 billion people by 2050. Good reading. (National Geographic)

How Darwin changed how we think about meat. (James McWilliams)

Interesting graphic description (with the help of M+Ms!) of hormone levels in various foods. Beef ranks far lower than you'd think. (Dust In My Coffee)

How frogs can keep your milk fresh. (Gizmodo via Addicted to Canning)

Conquer your fear and learn to do a handstand. (Nerd Fitness)

Striking, insightful article on the concept of the theory of mind. Helps explain why many ideas like anti-consumerism, early retirement (and even many key concepts of investing) tend to produce blank stares from people. (Early Retirement Extreme)

Why the first thing you should buy with that money is... nothing. (Mr. Money Mustache)

Here's what does--and doesn't--matter with your finances and investments. [ed: This looks like a really good blog by the way. Worth adding to the feedreader.] (A Wealth of Common Sense)

Thought-provoking post on why satire is important… and why you should really try and "get it." (Cracked)

Exceptional, beautiful requiem on Gabriel García Márquez by Kathryn Schulz, author of Being Wrong. (Vulture)




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How can I support Casual Kitchen?
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A Paradox For Locavores

I was reading through Pierre Desrochers and Hiroko Shimizu's provocative book The Locavore's Dilemma (I highly recommend it to readers interested in giving their critical thinking skills a workout) when I stumbled onto a fascinating question. I'm paraphrasing:

If we decide to embrace locavorism across the country, how many millions of acres of forest and wildlife habitat should we therefore sacrifice to do so?

I never really thought about this aspect of the local food debate, but this is a serious paradox. It's a terrible conundrum for locavores who also care about the environment.

Here's why: You don't want to use land that just happens to be located within 100 miles (or whatever arbitrary distance you choose) of a given major population center. You want to use the most productive and most efficient land you can for farming. By using the most productive farmland available, almost regardless of where it is, you'll be able to use less land per unit of food.

Think back to 200 years ago. Back then, we pretty much didn't have a transportation infrastructure to transport anything... anywhere. It's quite striking to read how it could take weeks, even months, to get from, say, Boston to Philadelphia--a drive that you can do today in a matter of hours. And in wintertime, forget about it. (Read, for example David McCollough's excellent biography of John Adams, or his recent book 1776, for striking anecdotes on how impossibly time-consuming travel was in the early days of the USA).

In those days, by definition, all food had to be local. That's why we essentially clear-cut all of North America, denuding it of trees, habitat, whatever. Habitat didn't matter to anyone back then, simply because people needed to use all land--even the most rocky, unfit, and poorest quality land--to feed themselves. And keep in mind: in 1800 we had a measly population of just 5.3 million, 1/58th of our current population of 309 million!

Whether we liked it or not, we were all locavores back then. Every community needed to grow whatever it could to survive.

Enter our transportation system, which started initially with the use of waterways and canal systems, and then with the dramatic expansion of railroads. In a matter of just a few decades, you could begin to get food not just locally, but from practically anywhere across the east, south and midwest regions of the continent. Suddenly, that crappy, rocky soil in Vermont, with its short growing season and unpredictable early and late frosts, just wasn't worth plowing any more.

This is why, when you drive across Vermont, New Hampshire, and Upstate New York, you see a tremendous amount of forest. Everywhere. That's land that long ago was completely stripped of trees to be farmed, but has since fully returned to basic forest habitat. Yes, of course, there is also some agriculture in these regions, but it's centered mostly around foods that these regions produce best (to give a few examples, apples, dairy and sweet corn among many others). There's no longer any necessity for each of these regions to grow everything they eat, and that's why they no longer use all the available land to do so.

Instead, we can use far more productive farmland in the midwest, in California--or in other places all over the world--to grow far more food with far less land.

So what's important to you? Locavorism? Or prudent, efficient land use? Are you willing to sacrifice forest and habitat in order that you and others can eat local?

Readers, please share your thoughts!

Related Posts:
Ending Overeating: An Interview With Former FDA Commissioner David Kessler
Interview with Jayson Lusk, Author of "The Food Police"
A Cup of Morning Death? How "Big Coffee" Puts Profits Before People
Consumer Empowerment: How To Self-Fund Your Consumer Products Purchases




How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

CK Friday Links--Friday April 18, 2014

Links from around the internet. As always, I welcome your thoughts.

PS: Follow me on Twitter!

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Food labels aren't just labels: they evoke beliefs which actually affect our physiological response to food. (Jayson Lusk)

2014 may be one of the more volatile years for food prices. (Bloomberg)

Interesting review of the new book Caffeinated. (A Sweet Life) Related: How "Big Coffee" puts profits before people. (Casual Kitchen)

Excellent profile of Tom Lehrer, one of the 20th Century's most influential comedians. (BuzzFeed)

A Tesla car is a lot less green than you might think. (Slate)

Why there must be stock market crashes. (The Motley Fool)

You debt is an EMERGENCY. (Mr. Money Mustache)

Diamonds are bullsh*t! (Pricenomics)

When did being busy become some kind of mark of social status? (Slate)

Hooked: how companies create habit-forming products. (Farnam Street)



Got an interesting article or recipe to share? Want some extra traffic at your blog? Send me an email!


How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Four Incredibly Useful Books on Fallacy and Cognitive Bias

Readers, this is a somewhat off-topic post... that is, if you think the food industry and the various writers and bloggers who comment on it are somehow immune to bias and fallacy.
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The idea for this post came from a conversation with a friend who writes an insightful blog about abusive relationships (thanks, Taz, for all you do!). It's a list of helpful and highly readable books to help you identify and eliminate biases, fallacies and mental blind spots.

We’ve all got 'em. Might as well learn about them, understand them--and limit the damage they do.


You Are Not So Smart
This book will make you conversant in nearly every form of cognitive bias. Better still, you’ll also be conversant in a memorable (and sometimes hilarious) experiment or study demonstrating each cognitive bias. Why is knowing these amusing studies important? So that when you catch someone in an act of cognitive bias you can quickly tell them about the study before they throw something at you. This book was so helpful to me that I took eight full pages of notes from it. Also, see author David McRaney’s follow-up book You Are Now Less Dumb.



Stumbling on Happiness
You'll never trust your memory nor any of your predictions after reading this book (believe it or not, this is a good thing!). Particularly useful is author Dan Gilbert's insightful discussion of how we misperceive what we will value in the future--an insight with gigantic ramifications today for our health, wealth and happiness. Gilbert is an excellent writer, and he shares an astonishing amount of insight and knowledge about how our memories are fallible in sneaky yet predictable ways.



The Invisible Gorilla
An extraordinarily useful book that will teach you the illusions and paradoxes of human perception and cognition. The easiest read on today’s list.



Fooled by Randomness
If there’s any area where our cognitive frailties can be truly costly, it’s in our saving, spending and investing decisions. You’ll save yourself a lot of heartache and a lot of lost future investment money if you carefully read this book, which discusses the illusions of "great" investment performance and how luck and skill in investing are usually indistinguishable. See also Nicholas Taleb’s follow-up work The Black Swan and his most recent book Antifragile. All three of these books will change how you think.



Being Wrong
The granddaddy of all the books on this list, in my opinion, is Kathryn Schulz's brilliant book Being Wrong. It's an exploration of the fundamental nature of human error via history, philosophy, psychology and even the investment world. This was one of the most unexpectedly fascinating and provocative books I’ve read in years, and I find myself recommending it constantly.



[Unrelated bizarre sidenote: The authors of Being Wrong, Fooled By Randomness and The Invisible Gorilla were all--weirdly--plagiarized by the same man!]

Which brings me to my final point: Why am I talking about bias, fallacy and cognitive blind spots in a food blog? Well, to start with, if you think this isn't a place where we should seek to counteract our biases, well... you're biased. But let me ask: have you ever...

...wondered if Big Food is out to get us?
...concluded (uh, falsely) that healthy food has to be expensive or time-consuming?
...made lousy dietary choices, and then rationalized those choices afterward?
...assumed we could fix complex problems like obesity if we could just figure out whom or what to tax?
...decided that you’d be helping the world if you (and everyone else) ate 100% local?
...concluded that some people are just "lucky" or have "good genes" in order to justify your own personal health, weight and dietary miscues?
...underestimated the true capabilities of your body and your mind?

If you don't think your cognitive biases play a deceptive role in each of the questions above, you're... in denial. :)


Related Posts:
Never From Concentrate? Never Again
A Fund For... Who, Exactly? Addressing the "A Fund For Jennie" Controversy
How to Defeat the Retail Industry's Ninja Mind Tricks
On Spice Fade, And the Utter Insanity of Throwing Spices Out After Six Months


How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Money Sundays: Greece, the Media and Bizarro World: Some Thoughts For the Individual Investor

Success in investing doesn't correlate with IQ... Once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble in investing.
--Warren Buffett

Readers, remember back a few years when Greece was supposed to bring down the entire financial firmament? When it was the first domino in a daisy chain of crises that would bring down Portugal, Spain, Ireland, France... and perhaps lead to the breakup of the entire European Union?

Didn't quite work out that way, did it? Here, have a look at a five year chart of the Standard and Poor's 500 Index (a good proxy for the US stock market), where I've marked out a few key points. Forgive me for my crayola-caliber illustration skills:


A) December 2009: Start of the leading ratings agencies' (Moody's, Fitch, Standard and Poor's) downgrades of Greek government debt. At this point the world economy was still reeling from the 2008-2009 banking crisis.

B) April-May 2010: Another rash of debt downgrades, Greece receives its first IMF bailout package, the Greek parliament passes aggressive austerity measures, rioting in Athens. Note: this is more or less when negative newsflow peaked on the "Greece is going to bring us all down" narrative.

C) March-July 2011: Yet another rash of debt downgrades, accompanied by heavy media coverage.

D) April/May 2012: More violence during austerity protests, Greek parliament elections are held, but no party wins a majority, Greece's stock market reaches a bottom at 500 points.

Each of the points represent periods of heavy and highly negative newsflow about Greece. The situation seemed really dire. So dire, in fact, that it seemed obvious that the only prudent course of action was to sell. Everybody else seemed to be doing it.

But as we can now see, each of these points turned out to be excellent moments to buy! And last week's news that Greece successfully completed a major debt offering of five year bonds--at an unimaginably low 4.65% interest rate--puts the frosting on top of this delicious cake of irony. Bakes your noodle just to think about it.

Okay. With this in mind, here are six rules of thumb for readers looking to improve their investing sophistication and acumen:

1) No one ever made a dime panicking. You won't either.

2) When you know what it is that you're supposed to worry about, it's too late to sell.

3) Be in a position where you can comfortably add to your investments when events like this occur. This means you should always carry higher-than-you'd-think-are-necessary levels of cash in your investment accounts. High cash levels are an antidote to panic. Low cash levels make you fragile to panic and bad news.

4) Everything is backwards from what you think. At the very moment you think the media newsflow offers an airtight case for selling, it's much more likely that it's time to buy. Don't let your lizard brain trick you into fearfully reacting to the media. Instead, cultivate a counterintuitive, Bizarro-world mentality about bad news: "known" bad news is not bad news.

5) Note that bad news can always get worse, and that all investment decisions are made under uncertainty. Therefore, never, ever, ever make large "statement" investments (e.g.: I've put all my money in Greek swaptions and Greek olive oil futures!). Add to your holdings slowly, gradually and humbly.

6) Finally, the time to trim back your holdings (again: slowly, gradually and humbly!) is at times like the past few months--or even now: when things seem better, and there's not as much bad investment-related news flying around. This is the converse of point #4, and it's another example of using a Bizarro approach to media newsflow.

The investing realm is often quite cruel to those who overreact to the media. Fear costs you money, and the Greece story arc is just one example of many you'll face over your investing career. Stay counterintuitive, stay humble, and make gradual, incremental decisions with your investments. You'll keep your head while everyone else is losing theirs.

For Further Reading:
Reuters: Greece returns to bond markets, says end of bailout nears
Greek debt crisis timeline at Wikipedia

Related Posts:
Money Sundays: How To Make the Tax Code Work For YOU
Money Sundays: How To Get Balanced, Consistently Useful Expert Advice
Money Sundays: The "Stoplight Rule" For Creating An Emergency Fund
Money Sundays: Here’s How to Pay High Fees, Be Totally Undiversified, and Own the Same Consensus Stocks as Everybody Else
Money Sundays: Is Looking For Tax-Efficient Investments Icky? Or Intelligent?

How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

CK Friday Links--Friday April 11, 2014

Links from around the internet. As always, I welcome your thoughts.

PS: Follow me on Twitter!

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Parsley Pesto Potatoes: just 81c a serving! (Budget Bytes)

Coconut Vegetable Curry. (Budget Bytes)

Two unusual ideas for chocolate... including Kale and Chocolate Cake!? (Stonesoup)

Did you know Google can give you a side-by-side nutritional comparison of foods now? Here's how to use it. (Google+, via Jayson Lusk)

Everything you know about unhealthy foods is wrong. (Guardian)

Is there really such a thing as humane meat? Long but brilliant discussion of the "ominvore’s contradiction." (American Scholar) PS: Also worth perusing some of the comments for a generally thoughtful debate.

Why health integrity matters. (Mark’s Daily Apple)

For years I resisted getting a Kindle. But when I got one, it was a big surprise. (Stephan van Coppenole)

How do you know when it's time to intervene with a friend's money mistakes? (Bargaineering)

Why we're not doomed. (Mr. Money Mustache)

Successful investing isn't a function of what you buy. It’s a function of what you pay. (The Reformed Broker)

Striking early demo of Michael Jackson's "Beat It." (Rhythm of the Tide)


Got an interesting article or recipe to share? Want some extra traffic at your blog? Send me an email!


How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Consumerism and Modern Pseudovalues: Some Thoughts

Happiness cannot be pursued; it must ensue.
--Viktor Frankl, Man's Search for Meaning

It's normal for human beings to search for meaning in their lives. Otherwise... what's the point? Unless we actively seek out real meaning--genuine, existential value--there is no point.

Unfortunately, consumer culture has handed us an easy alternative to the challenge of searching for true meaning: buying things. You can purchase meaning now. It's not the same, but it's close enough to fool many of us.

What, then, are examples of purchased pseudo-meaning?

* Meals at exclusive or high-status restaurants
* Branded merchandise
* Status-driven pastimes or activities
* Exotic-sounding vacations
* Relentlessly seeking more money or more income
* Purchases that signal our success, good taste, or wealth.

Okay. Intellectually, we all know (well, most of us know) that these things do not, and cannot, bring lasting meaning to our lives. But here's where the problem lies: When we buy stuff and experiences like the things above, it produces a temporary illusion of meaning and value, and it can be deceivingly easy to mistake that illusion for the real thing.

Another problem lies with the ostensibility of each of the pseudovalues above: each gives us overt ways to advertise our status, originality, importance, wealth, success… to the point where we can construct a plausible and believable facade of living a meaningful life just by filling our lives with things from this list. No one will know the difference, and you’ll "be seen" as the kind of person who (uh, ostensibly) lives a rich, meaningful life.

This would be lovely, if appearing to live a meaningful life was more important to you than actually living a meaningful life. Can you spot the difference between the two? Many people can't, leaving them endlessly chasing items from the list above. They may think they're pursuing happiness, but all they'll end up with is more stuff. And usually more debt.

Worst of all, since consumerism-as-meaning is most peoples' default choice, it can be awfully lonely to avoid consumerism in order to seek out real meaning. Hey, if you're not out there buying stuff with everybody else, it's easy to feel uneasy. As if you're doing it all wrong somehow.

I'm not sure of much, but I'm certain that the point to life isn't to die next to a large pile of branded consumer goods. Which takes us to one of the key existential challenges of living in the modern world: You must discern true meaning from pseudo-meaning. Forget all the overpriced, meaningless crap on the list above. Instead, I'd make the case that meaning comes from activities like the following:

* Helping someone
* Teaching someone something
* Private learning and expertise-building
* Cultivating a mindset of "enough"
* Sharing a simple meal or experience with a friend, partner or family member
* Rejecting consumerism-based pursuits in all forms.

A final thought: It's an interesting coincidence that all of the things on this list are either free or close to it.

Readers, what would you add? Do you struggle with the consumerism of your peers, friends, colleagues or family? What solutions have worked for you? Share your thoughts in the comments!



How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Money Sundays: High Frequency Trading (HFT) and Why So Many Think the Stock Market Is Rigged

In light of all the recent media chatter about High Frequency Trading (HFT), and with the brilliantly marketed release of Michael Lewis' new book Flash Boys, I have a question for readers:

Why do so many people think the stock market's rigged?

Here's one possible reason. It's a rationalization. If you believe the market's rigged against the small investor, then you have a bulletproof "reason" for entirely ignoring stocks as a wealth-building tool.

If you really wanted to run with this rationalization, it could enable you to avoid the entire process of saving and investing for your future. "What's the point of learning how to invest? Why should I bother to read books about stocks? Forget it. The whole system's rigged anyway."

I'll go further. If there were ever an ideal time to deploy a psychological defense mechanism to rationalize not saving and investing, it's right now, after a multi-year period when it was a really, really, REALLY good idea to have been in stocks all along. The past five years have offered patient investors one of the best bull markets in history. But if you believe "it's all rigged" you can very easily excuse yourself for missing out on an extraordinary period of wealth-building.

Are you getting vaguely irritated, even angry, reading this post so far? Then this post is for you. Consider the possibility that you might be making this exact rationalization.

The point, of course, isn't to beat yourself up for past investment mistakes. Despite all the authoritative and decisive-sounding commentary in the financial media, nobody knows what the stock market's going to do. Know this, and act accordingly, by keeping some modest exposure to stocks at all times--usually via low-cost index funds or via shares in dividend-paying stocks. Along with other asset classes and a fully-funded emergency fund, stocks must be a part of your long term wealth-building strategy. Build your competence in using this important wealth-building tool.

Have you taken all the steps you should to protect your family's long term financial future? If not, perhaps it's time for you to stop rationalizing... and start taking action. Consider it.

Forget about HFT. If you act prudently, save aggressively, invest predominantly in dividend-paying stocks, don't overtrade, and--most importantly--use limit orders (not market orders) to make your investments, none of this HFT stuff matters. At all.



Related Posts:
Extreme Savings
Ask Casual Kitchen: Best Investing Books
The Top Lame-Ass Excuses Between You and Better Health
Consumer Empowerment: How To Self-Fund Your Consumer Products Purchases
Your Money Or Your Life: The Full Archive
Becoming a Knowledgeable and Sophisticated Investor: Six Tips




How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

CK Friday Links--Friday April 4, 2014

Links from around the internet. As always, I welcome your thoughts.

PS: Follow me on Twitter!

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You've been doing some reading... and now you're pretty sure everything in the grocery store and your cupboards is gonna kill you. (Northwest Edible Life)

Fascinating profile of the inventor of "artisanal toast." Really! (Pacific Standard Magazine)

Meanwhile, a cultural anthropologist explains how toast became "the tip of the hipster spear." (Grant McCracken)

Everything you'll ever need to know about cooking with ginger. (Budget Bytes)

Fresh veggie consumption is up 50% (!) in the USA since 1980--and that excludes the "french fry effect." (Jayson Lusk)

Odd details buried in the false advertising lawsuit settlement against Naked Juice. (Living Maxwell)

How to make your restaurant unstoppable. (Food Woolf)

My teens are embarking on their first job searches. How can I prepare them to do well in their job interviews? (Owlhaven)

If a doctor isn't face to face with a patient, is he still doctoring? If so, then how should doctors get paid? (A Country Doctor Writes)

"Someday you’ll understand, buddy. Someday you'll pick up the penny." Someday came. (Brave New Life)


Got an interesting article or recipe to share? Want some extra traffic at your blog? Send me an email!


How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Pop-Tarts: A "Good Source of 7 Vitamins and Minerals"

As much as I might disagree with highly interventionist policies of public health advocates like Marion Nestle and Michele Simon, I can see exactly where they're coming from when I look at this box of Brown Sugar Cinnamon Pop-Tarts I just bought. Have a look:


No, really. Have a look:


The claim that Pop Tarts are a "good source of 7 vitamins and minerals" is ... what's the word? ...it's coming to me...

Hilarious.

But what's extra funny about this claim is, technically, it's true. See for yourself:


By using enriched flour, the food formulators from Battle Creek give you your niacin, iron, vitamin B1 and B2 and folic acid. And then, lower down on the list of ingredients, you can see that they've added some Vitamin B6 and even a little extra Vitamin A, B1 and B2 for good measure. There you go: seven vitamins and minerals. Technically, Pop-Tarts are a "source" of them.

Except that the phrase "good source of" depends on what the meaning of "good" is. Does it mean good as in tastes good? Or good as in good for you? Does good source mean a better source than other foods that also contain these same seven vitamins and minerals? It's all so Clintonian.

Look, I love Pop-Tarts. I don't believe we should ban them, tax them or take them off the shelves. And despite this laughable ad copy, no consumer on Earth should be under the illusion that Pop-Tarts are diet foods, that they're low in sugar, that they'll make you thin if you eat them, or even that they're particularly healthy at all.

But I do have a message for the management at Kellogg's: Don't be jokers. Just sell your product, don't make inadvertently hilarious claims. It's embarrassing.


Related Posts:
When It Comes To Banning Soda, Marion Nestle Fights Dirty
Interview with Jayson Lusk, Author of "The Food Police"
Should I Be Paranoid About Grocery Store Loyalty Cards?
An Interview with "Appetite For Profit" Author Michele Simon

How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

But What If Your Farmer Doesn't Want To Know YOU?

The First Lady has planted a garden, organic, of course, and the Department of Agriculture is spending 50 million or so on a program called Know Your Farmer. The effort is likely to disappoint: in fact, a suburban housewife determined to know this corn farmer is likely to be mortified by my looks, the way I smell, and my opinions. I can't imagine why any resident of Manhattan would want to know me, and, trust me, some of my neighbors are even worse.

...One of the assumptions implicit in all this local food stuff is that we farmers are dying to make a connection with our customers. In many cases, nothing could be further from the truth. All we want is to sell corn and to be left alone.
--Blake Hurst, farmer and president of the Missouri Farm Bureau

I borrowed this striking quote from The Locavore's Dilemma, partly because it had me laughing out loud, but also because it illustrates an intriguing point about the food and ag business.

Take a Brooklyn hipster (no, really, take one!). Imagine her, freshly done reading one of Michael Pollan's books, and deciding, firmly, that she wants to get "close" to her food. She’s gonna know her farmer, man. Now she'll make regular trips to the Grand Army Plaza Greenmarket, take a weekly subway ride to Manhattan's Union Square Farmer's Market, and maybe even once a month line up a Zipcar Prius to drive up the Hudson Valley (staying within 100 miles of course) to visit an actual organic farm!

Hipsters are usually quite good at irony. But there's one question, ironically, that this hypothetical Brooklyn hipster never thought to ask: what if her farmer doesn't want to know her back?

You'd think this imaginary friendly farmer, if he really wanted to know this hipster and others like her, would take a job where he'd actually get to meet hipsters. He wouldn't farm at all! He'd work at the Apple Store. Or at Whole Foods.

If you take Blake Hurst's word for it, most farmers just want to farm. They didn't sign up to meet hipsters and agri-intellectuals. That's the reason other people sell, distribute and retail their food: because selling, shipping, distributing, retailing and hipster-meeting isn't farming.

Think about this a little bit. Does your farmer want to know you?

Are you sure?


Related Posts:
Thoughts On Recipe Development
An Interview with "Appetite For Profit" Author Michele Simon
A Cup of Morning Death? How "Big Coffee" Puts Profits Before People
Did Newark Mayor Cory Booker Really *Try* With His Food Stamp Challenge?



How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.