The other day a wonderful thing--and an awful thing--happened to me.
I was sitting at my computer, drafting up a monumental multi-part post that when published will shake the earth to its very core. Suddenly, Laura came up behind me and placed two wonderful things on my desk: a stack of twenty dollar bills, and a half pound Hershey's Special Dark Chocolate bar.
Okay. A couple of things. First don't start thinking that Laura lost some bet or that we have some kind of weird financial relationship (well, we do, but it's way weirder than you could ever imagine). She just happened to stop at the ATM on her way home from running errands. You see, now that I've been out of my Wall Street career for three years and am embracing my new role as Laura's stay-at-home cook/cabana boy, the one remaining manly thing I still do is hold the cash. So she got some dough and gave it to me.
Second, and even more weird, I'll admit up front that for me, a bar of Hershey's Special Dark is a deeply guilty pleasure (or as they say more elegantly in Spanish, un placer culpable). Look, there are so many additives in this chocolate that it's iffy even to call it "chocolate." But for some reason I have always been mindlessly sentimental with this brand of chocolate--I think because at a very very early age I developed a taste for dark chocolate (a regrettable genetic trait in our family), and Hershey's Special Dark was hella better than the crap milk chocolate Hershey bars that were so widely available back then.
Milk chocolate. Sheesh, what a waste.
Now, where was I? Ah yes, the awful thing. Well, this "half-pound" chocolate bar, as everybody knows, no longer weighs half a pound. It faced the grocery store shrink ray years ago, and now this bar of chocolate weighs 6.8 ounces.
What's insidious about this, of course, is that Hershey's can keep the price the same, slash the product's weight, and effectively extract a 17.6% stealth price increase from consumers. Nice. Heck, they can even claim that their "food" doesn't contain as many calories as it used to.
But what really, really frosted me was that they had the temerity to write "Giant Bar" on the label. Giant? Giant compared to what?
Yet another reason to practice brand disloyalty if you ask me. Readers, what's your view?
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