I'd like to share something that strikes me as hilarious. Look at the following photo: Anything seem unusual?
This otherwise normal container of delicious Ben & Jerry's ice cream says "Still 16oz" on the label. Repeatedly.
Now, why would Ben & Jerry's do that?
Well, because a key competitor in the so-called high end ice cream category, Häagen-Dazs, has recently employed stealth price hike tactics, cutting their container size from 16 ounces to 14 ounces. This effectively works out to a per-unit price increase of 14.3%.
It's also worth noting that these "pint" containers of Häagen-Dazs appear noticeably smaller on store shelves now, which kind of takes the "stealth" out of this stealth price hike.
In response, Ben & Jerry's is doing just what any self-respecting, honest company should do: competing for your consumer dollars. They didn't put a stealth price hike over on us, and they have every right to tell us about it. Hey, these guys rule.
Of course, as a consumer, you have your own options and alternatives. And if you've been reading this blog for any length of time, you know exactly what you can do: practice brand disloyalty--and drop Häagen-Dazs like a bad habit.
Readers, what are your thoughts?
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