Money Sundays: Are You Playing the Long Game? Or the Short Game?

There are two kinds of games we can play with our financial lives: the long game and the short game.

Obvious example: paying off your credit card debt and starting an automated savings plan is playing the long game. In contrast, carrying credit card debt because you cannot manage your month-to-month spending is playing the short game.

Having clear and specific financial goals--and taking clear and specific steps to achieve them--is excellent long game. Not having financial goals (or worse, allowing your ego to convince you that you "don't want to be preoccupied with money like that") is short game. And delusional.

Playing the long game means not only understanding how compounding works, but taking action based on that knowledge. Pontificating all-knowingly about how compounding works without having any meaningful savings or investments is pure short game.

Impulse purchases are short game. Not having an emergency fund is short game. Using debt to make impulse purchases when you don’t yet have an emergency fund is laughable short game.

On the other hand, having a year's worth of expenses saved up in an emergency fund is good long game. Having two years' worth of expenses is really good long game, and it will entirely change how you think about work.

Have you read any of these highly regarded personal investing books? Not even one of them? You're playing a short game. Why tolerate this in yourself?

Basing your retirement strategy on hope (as in "I hope it works out" or "I hope I earn 25% annual returns in the stock market") is pure short game. A retirement strategy based on clearly established savings and investment habits is long game.

You can apply the long game/short game framework to individual stock investments too.

Owning stocks, but not really knowing what they do or why you own them, is short game. Claiming you don't have time to fully understand what you've invested in is short game. Prepare to be rudely separated from your money.

Getting mad or sad because a stock went down after you bought it is short game.

Long game, on the other hand, is thinking of yourself as a part owner of a business. Long game also means understanding that stock prices fluctuate, and it means having the courage to reassess an investment when its price declines. Perhaps you should buy more.

Knowing your stocks is long game. In general, this means being able to articulate what the company does, what its competitive advantage is, what the industry dynamics surrounding the company are and what your investment thesis is for owning the stock. If you can do this, you’ll be better prepared than 90% of investors out there--including the professionals. If you can't do this, or don't want to do this, keep reading: there's a solution for you in about four paragraphs.

Humility
Being humble about the outcome of any investment is playing the long game. Buying AAPL at $700 a share (after it's already gone up more than tenfold) and confidently presuming it will go higher is doofus short game. Investing in something because you saw some blurb on CNBC is incompetent short game.

Playing the long game means grasping an important meta-idea: every investment you make involves someone on the other side of your trade. If you're buying, they're selling. If you're selling, they're buying. Asking yourself why a person would take the other side of your trade is one of those questions which, when asked, answers itself. Long-gamers think humbly and carefully about this.

By the way, most of your fellow shareholders will usually be playing the short game as they invest in stocks alongside you. Many will panic out of a stock at the worst possible time. Knowing this--and knowing what this might imply for each the stocks you own--is extremely sophisticated long game.

Then again, it’s also excellent long game to realize that "knowing your investments" may very well require more time than you wish to allocate to investing. An intelligent long-gamer can solve this by using a diversified collection of low-fee index funds as an investment strategy.

Going Beyond Finances
The long game/short game metaphor extends beyond mere financial issues. We can go much further. A few examples: Willingly eating a poor diet is short game. Eating whatever you want because it’s yummy and you want it is short game. Making reasonable, conscious decisions about what you eat with an eye to your health and well-being is long game.

Confusing buying a lot of expensive athletic gear with getting in better shape is short game. Starting (and more importantly, maintaining) a habit of regular exercise is long game.

Do you talk about a hypothetical novel you're going to write someday, musing about how great it's going to be? Or do you build a daily writing habit and stick to it?

Do you think long-gamers are a bunch of know-it-all killjoys who don't know how to have fun? Your ego is playing short game with you. It wants you to rationalize your poor choices rather than seek solutions.

What is the last bad habit you've eliminated from your life, or the last good habit you've added to your life? Long gamers can list at least a few right off the bat. Can you? Why not start playing long game, and pick a habit to eliminate (or add) right now?

Readers, I believe each and every one of you is a natural at playing the long game. In fact, the very fact that you're still reading this post is a strong signal that you have more--much more--long game in you than you may think.



How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

CK Friday Links--Friday September 27, 2013

UPDATE: Readers, I'll be taking a break from running Friday Links posts for the month of October--I'll be on a road trip across the USA visiting friends and family. Don't worry though: in the meantime, I'll still moderate comments and run my weekly scheduled articles here at CK while I'm away. Friday Links will return in November. See you in a month!

Oh, and PS: Do you live or work somewhere on the way between New Jersey and Texas? Want to meet up for coffee? Or even better, some laughably cheap food?
Drop me a line!

PS:
Follow me on Twitter!
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Remember a link I ran a few months ago on how to construct the perfect chocolate cookie? Here's an equally brilliant post from the same author explaining exactly how to construct your own perfect Brownie. Genius. (Relish)

Turn your beer bottles into glassware in five easy steps. (Seriously For Real, via Mike Yang)

Chapter 1 Jim Merkel's book of Radical Simplicity. (Global Living Project, via The Family Food Project)

"I’ve always struggled with the right way to frame vegetarians." (Natural Vitality Living)

What makes blogs start to suck? (Get Off My Internets)

Gen Y (or any "gen" for that matter)! Want a recipe for unhappiness? Expect unicorns. (HuffPo)

"Everyone has a set point, a need/tolerance for a certain amount of drama in a life. In fact, though, it's all imagined. Drama isn't the work, it's our take on the work." (Seth's Blog)

Book recommendation: Man's Search for Meaning by Viktor Frankl. I read this amazing book as part of a men's book group that I was attempting to start (...and that almost died before it even got off the ground! But that's another story). Anyway, this was our first title, and for that I'm deeply grateful. All I can say is that this life-altering book is the real deal, and I cannot recommend it highly enough.




Do you have an interesting article or recipe to share? Want some extra traffic at your blog? Send me an email!




How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Ask CK: I Can't Believe You Recommend Investing In Greedy Food, Oil and Pharma Companies!

A reader writes in:

I can't believe you are recommending to your readers that they should invest in greedy oil stocks or even greedier pharmaceutical stocks.

Readers, do you see the irony in this comment?

If you have a problem with a company, why are you buying their products in the first place? And if you don’t buy the company's products, then you have no costs to self-fund. Which means you have no need to buy the company's stock.

And if for some reason you feel "forced" to buy some product from a company you hate, you should find it uproariously awesome that the company's dividend can pay you to buy their stuff.

Finally, here's a question for readers to ponder: What does this reader gain by shooting down a solution that, clearly, could be helpful to others?

Readers, have you seen examples of "solution-shooting" in your life? How do you handle it?

How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Consumer Empowerment: How To Self-Fund Your Consumer Products Purchases

Readers, I’m going to walk through an unusual and surprisingly easy way to get companies to pay for your consumer products purchases.

Yep, you read that right. You can arrange it so companies will literally pay you to buy their products. I’m 100% serious. Here’s how:

Let’s take Unilever Corporation as an example. Unilever is a diversified producer of consumer products, including soaps, shampoos, skin lotions, and a wide range of food products including everything from Klondike Bars to Ben & Jerry’s ice cream to Lipton Tea, Knorr soups and bouillon cubes.

If I were to think about all the soap, shampoo, skin lotion (even the bouillon cubes and Klondike Bars!) that Laura and I buy over the course of a typical year, I’d guess it would add up to about $200-$250 a year. And I’m probably stretching it to even get that high.

Well, conveniently, Unilever’s stock [ticker: UL] pays a relatively generous dividend. The current payment is 35c per share every three months, or about $1.40 per year, and the dividend yield on the stock as I write this post is about 3.4%.

Which means: if you invested in 100 shares of UL, you’d collect dividends of about $140 a year. Buy 200 shares and you'll collect $280 a year.

Hmmm... interesting. The dividends from a 200 share investment in Unilever more than covers my annual expenses from all Unilever products. All of them!

Better still, this company’s dividend should grow at a rate equal to (or even slightly higher than) inflation, so this 200 share investment essentially innoculates my costs for Unilever products for forever. That's a long time.

Kind of wild to think about things this way isn't it?

Even if you don’t have spare cash sitting around right now to make a 200 share investment all at once, you can easily build up this stock position over time at negligible cost. Just set up a commission-free dividend reinvestment plan (DRIP) directly with the company (see the company’s investor page), or slowly buy up shares using a low-cost discount brokerage firm like Fidelity or Schwab.

But this secret gets way, way better. After all, why stop with just food, soap and Klondike bars? Why not consider this idea in other areas where we spend our money?

How about your electric bill? Most likely your regional utility company has a stock you can buy--and most likely it offers a very generous yield too. If not, there are plenty of other dividend-paying utility stocks you can invest in. How hilarious would it be to have your electricity literally paid for by the same company that bills you?

How much do you spend on gasoline for your car per year? A lot, probably. Well, many oil stocks pay surprisingly generous dividends. Look them over and choose one.

Do you buy Neutrogena, Band-aids or baby powder? Consider Johnson and Johnson [ticker: JNJ]. Do you have a weakness for Jell-O or Planters Nuts? Buy Kraft Heinz [KHC]. If you’re actually foolish enough to buy branded boxed cereal, you can always self-fund these purchases using dividend-paying cereal stocks like Kellogg [K] or General Mills [GIS].

You can think about this idea as broadly as your creativity allows you to. Do spend money on prescription meds? Many pharma stocks pay juicy dividends. Do you like to eat out in restaurants? Plenty of restaurant industry stocks pay dividends too. Do you find yourself paying overdraft fees or other dumb bank fees? Investing in some dividend-paying bank stocks will ease that pain.

Do you pay rent? Why not select a dividend-paying apartment REIT? Do you have so much stuff that you need to pay for storage? Select a dividend-paying stock like PSA, EXR or SSS to self-fund your bill for that storage space. And so on.

Own these companies. Don't let them own you. And let them pay you to buy their stuff.

Readers, what do you think? And what ideas would you add?


Obligatory caveats to today's post:
1) It goes without saying that you should never put all your money into one stock.

2) Please, do not commit an act of supreme narcissism and assume that a stock has some obligation to go up (or not go down) after you buy it.

3) Companies can raise their dividends, but they can also cut them or (sometimes) even eliminate them. This is less common in the consumer products sector of the stock market, but it can happen.

4) Finally, stocks go down. Sometimes they go down a lot. In fact, all kinds of things can happen in the stock market, including huge, glorious selloffs. Be ready.



How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

CK Friday Links--Friday September 20, 2013

Links from around the internet. As always, I welcome your thoughts.

PS: Follow me on Twitter!

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Thirteen ways to make Hummus. I'm loving the "Cheater's Classic" variation. (Shape, via Joy Manning) Related: Don't forget Casual Kitchen's popular Hummus Blogroll!

My restaurant went "tipless" and our service only got better. Read critically. (Slate, via Bing Wu)

Here's how calorie counts can backfire on policy makers. Badly. (Washington Post, via Rich Litvin)

Why do people insist on believing that things are getting worse? (Mostly Harmless) Bonus post: How I Stopped Eating Food (h/t: Alosha's Kitchen)

Keeping a time log changed my life... and fixed my attitude. From the blog of the author of 168 Hours. (Laura Vanderkam)

Human fertility is falling way faster than anyone thought. (Aleph Blog)

Seven ways to be insufferable on Facebook. (Wait But Why, via Brian Marquez)

Do you have an interesting article or recipe to share? Want some extra traffic at your blog? Send me an email!





How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

A 30 Day Voracious Reading Trial

Everyone knows candy is okay in moderation, but terrible for you when eaten to excess.

Well, what's true about food is true about our information diets too. If most of your diet consists of bite-sized mental candy, your brain--and attention span--will slowly but surely rot.

I've written elsewhere here at CK about my own personal challenges with fighting the slow atrophy of my attention span in the internet/smartphone era. And about a month ago, I took on the most ambitious attention span strengthening challenge I've ever done: a 30 Day Voracious Reading Trial(TM). My goal was to read "a lot" every single day--for 30 days straight.

How do you define "a lot"? For me, it was an aggressive goal of at least 150 pages of book-reading per day. Thinking through the math, this would work out to, at a minimum, 4,500 pages of reading over just 30 days. That's as many as 15 to 20 books. In a month.

I haven't read like that since my days as an English Lit major. And it turned out to be one of the best things I've ever done, thanks to some unexpected side-benefits:

* It made me change up my daily routine, and it made me recognize that, since I retired from full-time work, my days are too unstructured.
* I slashed my internet use dramatically, leaving my computer off most of the day. To compensate for this, I took notes using a curious invention called "pen and paper."
* I started getting up even earlier than I already do, just so I could get extra reading done before the activities of the day got in the way. I swear, the best part of the day by far is between 5am and 7am.

Most importantly, though, I discovered all kinds of intriguing synergies and cross-fertilizations across books in radically different subject areas. Since this trial, my mind has been exploding with ideas--for new posts here at CK (a few of which you've already read), new investing themes for my investment work, new ideas in personal development and psychology, and more.

And not once did I miss my 150 page minimum, although I'll confess that I had to scramble at the eleventh hour a few times. Over the 30 days, I read 4,700 pages and nineteen books: some good, some bad, some great, but all useful in their own way.

I've listed each book below with one or two sentences of commentary. I've also marked the three best books. See what you think, and if you've read any of the following books and disagree with my views, please say so, I want to hear your thoughts!

Finally, readers, what would you like to change about YOUR information consumption habits? And what have read lately that you'd recommend?

FOOD INDUSTRY:
1) Appetite for Profit by Michele Simon
350 fist-shaking and skeptical pages about how the food industry puts profits before people and stops at nothing to make us all fat. A useful, albeit polemic, read. PS: If you've missed it, be sure to read my recent interview with Simon about the latest goings-on in food advocacy.

2) The Food Police by Jayson Lusk
I read this book to exactly balance out the thesis and ideology of Appetite For Profit. Author Jayson Lusk is an ag-ec professor at Oklahoma State University, and he's fast becoming the key anti-elite among the food pundrity. His book offers plenty of common-sense thinking about the food industry, something often sorely lacking in the dreamy prose of the Michael Pollans and Mark Bittmans of the food world.

3) The Unhealthy Truth by Robyn O'Brien
A highly intelligent mom with zero scientific training seeks the source of her kids' food allergies. She reads way too many medical studies, then writes a book filled with spurious and innuendo-laced conclusions about our food supply. I have sympathy for this author and her family's dietary struggles, but I have to call it like I see it: this book is unscientific and unrigorous worry porn. Also, see Lincoln: Team of Rivals below.

4) The Secret Financial Life of Food: From Commodities Markets to Supermarkets by Kara Newman
A short, intriguing book on the history of food commodity trading. Some really interesting stuff in here. A niche book for people interested in food economics and commodity investing.

INVESTING/PERSONAL FINANCE:
[BEST] 5) Early Retirement Extreme by Jacob Lund Fisker
The best book on this list, and a deeply challenging read. Read it with an open mind and it will completely reshape your personal paradigms about money, investing and modern consumerism. Note: if my post Extreme Savings made you irrationally angry, do not read this book. You aren't ready for it.

6) Put Options by Jeffrey M. Cohen
This book teaches the basics of "naked put" selling (uh, trust me, it's less exciting than it sounds), and it offers good ideas on how to mitigate some of the enormous risks of this investment technique. There are some math mistakes in the author's return calculations, but otherwise a useful book for intermediate to advanced investors. Beginning investors, start here.

7) The New Depression by Richard Duncan
Pure financial worry porn. On one level, reading this book was a waste of time. On another level, it was an excellent exercise in critical thinking because it forced me to think up contra-examples for everything the author said. This book is further proof of Barry Ritholz's mandate: to be a successful investor you must reduce your intake of "recession porn."

8) The Forever Portfolio: How to Pick Stocks That You Can Hold for the Long Run by James Altucher
While there were some useful ideas in this book--a few that actually helped me clarify some of the longer-term themes among my own stocks--this book was disjointed, not thorough, and mostly disappointing.

9) Cover Your Assets: Lawsuit Protection by Jay Mitton
Useful. I read this book to try to understand whether I really need umbrella liability coverage (readers already know how I feel about many other forms of insurance), and to learn some possible ways to protect myself if Laura and I ever decide to start a business. Some good ideas here.

HISTORY/BIOGRAPHY:
[BEST] 10) Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin
I technically didn't finish this book during the reading trial (I'd gotten to page 160 on day 30), but I am ecstatically plowing through this excellent history of Lincoln's presidential cabinet. One takeaway from this book: if you think our political environment is polarized now, learn about Congress in the 1850s-1860s. Another takeaway: that era's insane level of human suffering. Infectious diseases were rampant, and it was the rule, not the exception, for women to die in childbirth and children to die in childhood. The Lincolns lost three of their four children, while one of Lincoln's cabinet members, Salmon Chase, lost three wives. This lends much-needed perspective to modern worry porn books like The Unhealthy Truth.

11) Mayflower by Nathaniel Philbrick
Forget all your schoolchild illusions about goofily-dressed pilgrims and native people celebrating peaceful Thanksgivings together. This book explains the real truth of the 50-75 years after European colonists arrived at Plymouth Rock. Striking to see how the various indigenous tribes were at least as Machiavellian as the colonists.

12) The Spirit of Enterprise by George Gilder
Useful discussion of how entrepreneurs shape our economy in surprising and unexpected ways. Part history and part economics. There were several striking entrepreneur stories in this book, but the story of J.R. Simplot stood out above the rest. This guy was not only one of the first farmers to discover that Idaho could be a great place to grow potatoes, he also discovered profitable ways to dry them, powder them, package them, freeze them... and sell them to McDonalds. Then, with the pile of money he made in potatoes, he became a founding investor in Micron Technology, which pioneered the market for DRAM semiconductors. Over the course of his life, this guy produced hundreds of thousands of jobs and billions of dollars in wealth for others.

13) The Outsider by Jimmy Connors
Entertaining autobiography of Jimmy Connors. Diverting and worth reading, and honest to the point of being disappointing. One example: Connors throws his former girlfriend Chris Evert under the bus by revealing that she terminated a pregnancy they had while together in the 70s. If you're a tennis fan, I'd recommend reading Andre Agassi's incredible memoir Open first--it's far better.

PSYCHOLOGY/PERSONAL DEVELOPMENT:
14) Beethoven: His Spiritual Development by J.W.N Sullivan
Skip the first 50 or so pages which is a hard-to-read discussion of the nature of music. The rest of the book is a fascinating exploration of the suffering, genius and personal growth of history's greatest composer.

15) Your Sacred Self by Wayne Dyer
Highly useful discussion of how to learn non-attachment, how to stop reacting to your inner critical voice, and how to stop fighting your reality. I'll confess: I tried to read this book several years ago and couldn't get through it. This time, I read it... and took nineteen pages of notes. I guess I was ready.

16) The Prosperous Coach by Steve Chandler and Rich Litvin
This book helps life coaches get better at building a coaching practice. But it's more than that: it's about attacking your fears, taking chances and figuring out the best way to serve people. Extremely inspiring. Full disclosure: I'm friends with Rich Litvin, a inspiring and deeply sincere man if there ever was one.

17) Emotional Intelligence 2.0 by Travis Bradberry
Useful book filled with tools for emotional mastery and techniques to better relate to others. An easy, fast read. I recommended this book in a recent Friday Links post.

18) Loving People by John Townsend
Advice on how to open yourself up to being more loving and more loved. This book means well, but it's poorly written, poorly organized and occasionally incoherent. Readers will really have to dig to get insights out of it.

ENVIRONMENT/ECOLOGY:
19) EcoMind by Francis Moore Lappe
Another well-meaning book, by the author of Diet For a Small Planet, with an intriguing and valid central thesis: if we would just stop doom-saying and fear-mongering about the environment, the world would more likely accept a pro-environmental message. This book contains some useful ideas, but it lacks logic and intellectual rigor.

FICTION:
[BEST] 20) Tess of the D'Urbervilles by Thomas Hardy
Wow on this book. Virginia Woolf once called Hardy the greatest tragic writer among English novelists, and in this novel you'll see why. A woman's life goes completely off the rails, thanks to a combination of repressive social mores and really, really bad luck. Incredibly well-written. And as with Lincoln above, this book made me feel utterly grateful to be alive in the modern era. PS: As with many post-copyright works available in the public domain, the Kindle version of this book is free. Free!

One again: readers, what have you been reading lately? What would you recommend? Share your thoughts in the comments!



How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

CK Friday Links--Friday September 13, 2013

Links from around the internet. As always, I welcome your thoughts.

PS: Follow me on Twitter!

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Zhoug: Yemenite hot sauce. (A Sweet Life)

Ironically, it may be an IRS ruling that convinces restaurants to eliminate mandatory gratuity fees. (Wall Street Journal) Related: What's Your Take On Mandatory Gratuities?

Why is it so darn hard to lose fat? (A Sweet Life)

Why fats, not carbs, are the preferred fuel for your body. (Mark's Daily Apple, via StonesoupPS: What does it mean to be "fat adapted"?

The EU creates its own unintended "egg crisis" by imposing rules on animal welfare. (EurActiv, via @adrihout)

Comparisonitis will destroy your blog... (Problogger, via The Future Is Red)

...and writer's block is just another excuse. (The Future Is Red)

Do you have an interesting article or recipe to share? Want some extra traffic at your blog? Send me an email!


How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Banning Food Advertising Won't Do What You Think It Will Do

It's no secret that the USA--and most of the developed world--has an obesity problem. And in order to fight this trend, there are calls from various food policy advocates to limit or even outlaw various types of food advertising. Some food pundits have called for ending food companies' efforts to advertise to kids. Others have called for limits to the marketing and advertising of soda, candy and junk foods. Still others have called for limits to corporations' rights to free speech.

The logic is this: if we stop those companies from advertising unhealthy food, people won't eat so much of it.

On some level, there's a lot of sense here. But I want Casual Kitchen readers to think a little deeper on this issue. Things are not always as they seem.

And as a culture and as a society, we have a very short memory, and we tend to overlook or ignore unintended consequences of a policy that seems reasonable on its face. So instead of approaching this issue by considering the constitutionality of limiting advertising, or by considering civil liberties aspects of this debate, I'm going to approach the issue from a radically different angle. I'll share an example from the past to illustrate what really happens when we ban marketing and advertising for a specific product. I have a suspicion that it might help balance today's debate on junk food marketing.

Most readers here at Casual Kitchen have never seen a cigarette ad on TV. Why? Because in 1971, cigarette advertising was banned on television and radio in the United States. It turned out to be the first of many steps towards eliminating all tobacco company advertising and branding activity, and over the next two decades, more and more marketing outlets were deemed off-limits. Now, cigarette makers can't even sponsor sporting events, or even display their logos on T-shirts or hats.

You can easily argue that there's nothing wrong with this. But here's the most soul-crushingly counterintuitive thing about banning tobacco marketing and branding: it's also great for the cigarette companies.

That's right. They love it.

Wait. How can I say that with a straight face?

Here's how: imagine you're a new consumer products company--let's say a shampoo maker--and you have new shampoo brand you'd like to introduce into the market. How do you tell consumers about it? You advertise. You spend money (millions, eventually perhaps billions of dollars) to establish your brand. The battlefield for market share, in other words, plays out in the media. That's how companies reach us and that's how new competitors enter the market.

So now, in an era where cigarette companies can no longer advertise or market (and in some countries their products can't even have any distinctive labeling or branding at all), the existing players in the market are essentially guaranteed, by government fiat, a permanent established brand position.

Ergo, no more new competition, ever.

These advertising and marketing limitations actually protect them. The Marlboro Man will dominate forever because he's been grandfathered in, while regulations eliminate any possibility of a new brand ever competing with him. Better still, there's no need for the existing players in the marketplace to pre-emptively spend millions and billions of marketing and advertising dollars to defend their market position. They can't! The new rules make it so there will never be any new players to defend against anyway. (By the way, would you like to guess where that unspent marketing money goes? It goes to shareholders in the form of profits and dividend payments.)

It bakes your noodle just to think about it.

Now, I know the analogy between the cigarette and food industries isn't perfect. For one thing, cigarettes are dangerous, so it's possibly oxymoronic to think "competition" in the cigarette industry could be "pro-consumer." You might argue that, well, maybe the world doesn't really need a new cigarette company. Perhaps it's a good thing to have high barriers to entry, high prices, and no new competition.

Trust me, the existing cigarette companies are 100% in agreement with you.

So, what's the conclusion here? First, be careful what you wish for. Banning marketing or advertising in the food industry will only serve to protect and enrich the companies already in business. It stifles pro-consumer competition and keeps prices artificially high.

Cigarettes are one thing. But we need food to live. We want a highly competitive marketplace to keep prices reasonable, rather than artificially inflated. If we screw everything up by banning future food advertising and branding, there won't be new companies coming along with new, healthier and better alternatives. Do we really want to stifle this?

One final thought. If we actually do someday make the mistake of banning or restricting food company advertising, I have one important piece of advice: invest in the companies already in the marketplace. Regulation raises the barriers to competition--and those companies just got a profitable dose of government-sponsored protection.


How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Money Sundays: Save Money! Create an Emotion vs. Reason List

Readers, the next time you’re struggling to decide whether a major purchase is really worth it, try this technique:

First, draw a line down the middle of a blank sheet of paper. On one side, list all the emotional reasons for and against making the purchase. On the other side, list all the rational, logic-based reasons.

Okay, done? Next, ask yourself the two following questions:

1) Which emotional reasons interfere with your logical reasons?
2) Which logical reasons obscure important emotions you're feeling?

Then, draw lines connecting the various reasons from both sides of the paper that impact each other. Seeing exactly how your various reasons interact helps you make a decision that satisfies all your needs, emotional and logical.

This decision-making technique might help you realize that an enormously costly vacation won't actually satisfy the emotional needs you thought it would. Could a lower-cost weekend getaway (or a zero-cost quiet weekend at home) be a more effective way to achieve the same thing?

Other examples: Perhaps that dream house you can’t quite afford isn’t really meeting your needs so much as fulfilling an idealized self-image that isn’t really you. Then again, maybe your fear of buying a house isn’t a financial fear so much as a fear of putting down roots.

Issues like these often hide in the frontier between our feelings and our sense of logic, and this emotion/reason technique helps uncover them. We’re emotional beings, not Vulcans. We have feelings whether we ignore them or not. Suppressing them just causes them to burst out in harmful ways later.

The next time you’re debating over emotionally-charged big-ticket purchases like housing, cars, major vacations, decisions about large debts and so on, try building an emotions vs. reasons list. It should help you achieve the right decision-making balance between each side of your mind. They both play a role!

Readers, what do you think?

I owe a debt of gratitude to Travis Bradberry and Jean Greaves' book Emotional Intelligence 2.0 for helping me arrive at some of the ideas in this post.






How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

CK Friday Links--Friday September 6, 2013

Links from around the internet. As always, I welcome your thoughts.

PS: Follow me on Twitter!

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Easy, homemade Pickled Jalapenos/Chiles en Vinagre. (Mexico In My Kitchen)

Nostalgia is BS... and the "good old days" never actually happened. (Ombailamos)

Should you bother to post a negative book review? (Jessica Bell, via Elizabeth Craig) This author doesn't, but I do--especially if there's something important to learn from the key weaknesses in the book. My harsh review of Tim Ferriss's The 4-Hour Chef was an example.

Ten recommended books on relationships. (Love My Life Right Now) Sidenote: Laura and I got quite a lot of value out of both Love and Respect and The 5 Love Languages.

Google Glass is a new frontier in human rudeness, inattention, and danger. (CNET)

Use the 2 Minute Rule to stop procrastinating and build new healthy habits. (Buffer, via 50by25)

Do you have an interesting article or recipe to share? Want some extra traffic at your blog? Send me an email!


How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

An Interview with "Appetite For Profit" Author Michele Simon

Readers, I have a gigantic treat for you today: an interview with food policy activist Michele Simon, author of Appetite for Profit. For those of you who haven't yet read Michele's book, it is a thorough takedown of the food industry and all the various marketing, lobbying and PR tactics it uses. After reading Michele's book myself, I reached out to her for an interview--and she graciously agreed.

It's fair to say that I don't always agree with Michele's views. But both of us want the same thing: to help consumers get the most out of the food they buy and eat.

So without further ado, here's our conversation, with some striking and provocative thoughts from Michele on GMO labeling, marketing to children, a person's right to overeat--and what it feels like to be labeled a member of the food police:
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Casual Kitchen: What in your opinion are the most important food policy activist accomplishments since the 2006 publication of Appetite for Profit? And what changes in the food industry--good or bad--have surprised you the most since you wrote your book?

Michele Simon: We’ve been able to raise a lot of awareness. Food is certainly a hot topic now and that’s a good thing. However, we’ve really not been able to accomplish much in the way of positive policy changes, with a few exceptions, such as improvements to the national school meal program. But the movement is growing stronger every day. As for the food industry, sadly, we’ve seen more of the same public relations tactics that I described in my book, which came out almost seven years ago now. The latest ad campaign from Coca-Cola claiming aspartame is safe is a good example. They’ve gotten more aggressive with some of these tactics, and what’s surprising is that they think people are still falling for them.


What's the next crop of policy accomplishments that you'd like to see?

I think we are just a few years away from seeing labels on genetically-engineered foods. The “right to know” movement is gaining ground in several states and the food industry can’t keep fighting on so many fronts. That will be a huge victory. But you asked me what I’d like to see, which is different than what we will see. I’d like to see food companies stop exploiting children. Sadly, we’ve not made much progress in getting junk food companies to stop marketing to children so aggressively. That needs to stop.


How do you deal with being accused of elitism or paternalism (or even better: maternalism!) in your line of work? How challenging is this part of the job?

It can get tiring, but it comes with the territory. It’s a sign of how Corporate America has been able to hide in the shadows, that the conversation turns to my telling you how to eat. That’s not it at all. I don’t even care how you eat! It’s about leveling the playing field so that people who do choose to eat healthfully have a fair shot at doing so. It’s so that a parent who is trying to do the right thing doesn’t have to fight with their kids over stopping at McDonald’s, every single night. Here is what I say to people who say “it’s all up to the parents.” Yes, that’s true: but that doesn’t make it OK for corporations to exploit children. There are many ways we protect children in society, from child restraints in cars, to speed bumps, to child labor laws. So why shouldn’t our laws also protect children from the predatory marketing practices of an unregulated industry? When it comes to protecting children, yes, it’s paternalism.


One more question on facing criticism: You spend time in Appetite For Profit combating the notion that you and other food policy advocates are just food police seeking to impose ideas on proper eating on others. Why do you think this perception exists, and what's the best approach to deflect it?

Similar to answer above: corporations have become so much part of the background that most people just take them for granted and don’t question the incredibly powerful role they have in shaping how we eat. To deflect that, just point to our public policies around food and show how they are all influenced by the economic interests of the food industry. People like Marion Nestle before me have been demonstrating that for years. We aren’t the “food police,” we’re just pointing out what’s going on. Don’t shoot the messenger.


Do you believe a person has the right to overeat? Or do you believe that the act of overeating imposes costs on others and therefore isn't really anyone's "right"?

I don’t think of the issue in this way. Again, it’s not about telling anyone how to eat. It’s about creating the right conditions or environment for people who want to eat healthfully can choose to do so, affordably. That’s what public health is all about.

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As always, I want to foster open-minded debate here at Casual Kitchen. So readers, how would you respond to these questions--and what's your take on Michele Simon's answers? Share your thoughts below!

For further reading:
1) Michele's book: Appetite for Profit: How the Food Industry Undermines Our Health and How To Fight Back [at Amazon]
2) Michele's website: Eat Drink Politics

Related Posts:
How to Defeat the Retail Industry's Ninja Mind Tricks
Do You Let Yourself Be Manipulated To Buy?
Anticipated Reproach, And Why Vegetarians Seem Like Such Jerks
Ending Overeating: An Interview With Former FDA Commissioner David Kessler
How to Give Away Your Power By Being a Biased Consumer





How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.

Ask CK: What If I Screwed Up a Big-Ticket Decision?

A reader asks:

Your big-ticket decision advice doesn't help someone who screwed up a major financial decision in the past. For example, I bought a house that I can't sell at anywhere near the price I paid. I have a big mortgage and it's killing me. But I already made this mistake, I can't do anything about it now.

Readers, is a legitimate reason for not taking steps to fix a problematic financial situation? Or is it an excuse that just sounds like a reason?

Everybody makes money mistakes. Everybody. And you don't have to be infallible to conquer your finances. But you do have to be willing to face your mistakes--and take mindful action to repair them.

So, that said, the first thing I'd suggest to this reader is get out of the mental framework of presuming there is no solution. That's just handwringing. Instead, brainstorm a list of solutions. Sit down and write down solutions--even ones that seem really dumb or implausible--until you've come up with at least ten. Or twenty. You'll be surprised to find that some of those "dumb or implausible" solutions are mere intermediary steps on the journey to other solutions that aren't so dumb or implausible. Choose a couple of these potential solutions and start executing them.

What I don't want you to do is wring your hands about this mistake, not fix it, and then use it to rationalize further spending and further big-ticket mistakes in the future.

And of course, one of the gravest risks of overspending on a house is the Diderot Effect. We want the things in our lives to match, thus it can become deceivingly easy to "need" a swimming pool in the backyard of that house you can't quite afford. Or, more self-parodyingly, to need a boat, matching Jaguars, and Stickley furniture to go with that house you can't quite afford.

Obviously, this is just yielding to defeat and further compounding the initial big-ticket mistake. Don't do it.



Related Posts:
An In-Depth Review of Your Money Of Your Life
How To Defeat the "Diderot Effect"
Six Tips to Fight the Diderot Effect in Your Kitchen and Home
Money Sundays: How To Make the Tax Code Work For YOU


How can I support Casual Kitchen?
For those readers interested in supporting Casual Kitchen, the easiest way is to do so is to do all your shopping at Amazon.com via the links on this site. You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.