A few weeks ago, The Economist told its readers about a new smartphone app you can use in your grocery store to find out if the makers of a given food or consumer product agree or disagree with your politics:
"A new app called BuyPartisan reveals whether any given product is made by Republicans or Democrats. Using an iPhone's camera, it scans the barcode and reports back on the ideology (as measured by donations to political parties) of the directors and staff of the company in question."
Even the Colbert Report got in on this story (warning before you click: it's not all that funny). After watching it, I'm thinking that half of all Cheerios eaters are gonna need to rethink breakfast.
Of course, any CK reader--regardless of political affiliation--already knows to avoid all branded boxed cereals. It's not a political issue, it's an issue of consumers receiving proper value for their money.
But this brings up a bigger, broader question that I'd like to ask readers: How important is it that the company you buy from shares your views?
And if it's important, where do you draw the line? With what products? If you hear, for example, that the chairman of the company that makes your pasta brand doesn't happen to validate your lifestyle, do you instantly change brands?
And if that's the case, what if your monopoly electric power company leans to the left and you're a Republican? Do you live off the grid? What do you do if you're a Democrat, you need to fill up your tank, and you can't find a left-leaning oil company? Where do you compromise, and where won't you? Or does this even matter at all?
Readers, share your thoughts: does it matter if a company you buy from holds views that differ from yours?
Read Next: How To Be Manipulated By a Brand
How can I support Casual Kitchen?
Easy. Do all your shopping at Amazon.com via the links on this site! You can also link to me or subscribe to my RSS feed. Finally, consider sharing this article, or any other article you particularly enjoyed here, to Facebook, Twitter (follow me @danielckoontz!) or to bookmarking sites like reddit, digg or stumbleupon. I'm deeply grateful to my readers for their ongoing support.