About a year and a half ago I published a post laughing out loud at the arrogance of Kellogg's to write, prominently, on the packaging of their Brown Sugar Cinnamon flavor Pop-Tarts this inadvertently hilarious claim:
"Good Source of 7 Vitamins and Minerals"
Here, have a look at the post yourself. And have a look at my photo of the outer packaging--again from a bit over a year ago:
I had to call Kellogg's out for being jokers, I couldn't help myself. It's embarrassing--there's no other word for it--to make claims like this.
Well, interestingly, just last week I bought another box of Brown Sugar Cinnamon Pop-Tarts. Later, while I was looking at the label, I noticed something.... missing. Readers, can you see what it is?
We consumers are so lucky: we get to laugh twice! First at the company for adding the inadvertently hilarious labeling claim, and then again when they quietly, sheepishly, remove it.
Readers, what do you think about these kinds of labeling claims?
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