***********************************************
Why is it impossible to eat just one Dorito? Why do we crave some foods and not others? Why is it easy for many of us to eat far beyond satiation--even though we know we're going to regret it?
Why, in short, do we overeat?
These are the fundamental questions that former FDA Commissioner David Kessler asks in his new book The End of Overeating.
In this book, you'll learn why some foods, tweaked and optimized by food designers and engineers to be "hyperpalatable," drive us to irrational cravings. You'll learn how our biology and our psychology conspire with these hyperpalatable foods to lead us to engage in "conditioned hypereating," causing us to eat far past the point where we're full.
You'll also learn how foods are processed, standardized and saturated with sugars and fats before being served at casual theme restaurant chains across the country. One particularly disturbing example describes chicken breasts pierced with hundreds of needles (for a more tender texture), injected with water or saline (to add moisture and bulk), breaded with sugary, salted flour (for extra palatability), and then par-fried, frozen and shipped to your local restaurant franchise. After a second frying, the chicken is practically pre-chewed by the time it arrives at your table.
Sheesh. And I thought I had already come up with all the best reasons to avoid second-order foods.
Needless to say, it is not normal to eat food prepared this way. But because so much of the food in restaurants and grocery stores is heavily processed, who's to say what is even normal anymore? And while there is an enormous amount of personal responsibility each of us can exercise between our forks and mouths, you can't help feeling after reading this book that the food deck is stacked against all but the most iron-willed of people.
This book has a few flaws: The first section contains some 10-15 pages of borderline erotic descriptions of chocolate chip cookies, pizza and M&Ms as Kessler gradually sets up his arguments against engineered foods. Two or three pages would have sufficed and would have left me quite a bit less hungry. And at times Kessler plays an unconvincing innocent, wandering Michael Moore-like into meetings and conversations with industry insiders and expressing affected shock at the techniques and methods used in the food business. The innocent guy act might work if Kessler wasn't one of the most politically savvy civil servants ever to head up the FDA--and a key force behind most of the new food labeling regulations passed during the 1990s.
But these are minor criticisms of an otherwise exceptional, insightful and shocking book.
Read The End of Overeating
and you'll learn how our biology and psychology cause us to crave and consume foods to the point of irrationality. Read it to learn how the food industry entices us to eat more than we should of foods that are less healthy than they could be. But most importantly, read this book to become a more aware eater and a more aware consumer.Readers, those of you familiar with my reading blog know that I love putting together reading lists from the books I read. If you're interested in further reading on the many subjects touched on in The End of Overeating, here's a list of some of the most interesting books Kessler used as sources:
1) Fat Girl: A True Story
by Judith Moore2) Waistland: The R/evolutionary Science Behind Our Weight and Fitness Crisis
by Deirdre Barret3) The Fortune Cookie Chronicles: Adventures in the World of Chinese Food
by Jennifer 8. Lee4) Dieter's Dilemma: Eating Less and Weighing More
by William Bennett and Joel Gurin5) Willpower's Not Enough: Recovering from Addictions of Every Kind
by Arnold Washton and Joan Zweben6) Biting the Hand That Starves You: Inspiring Resistance to Anorexia/Bulimia
by Richard Maisel, David Epston and Ali BordenRelated Posts:
Does Healthy Eating Really Cost Too Much? Blogger Roundtable
A Question of Food Quality
Why Our Food Industry Isn't So Bad After All
Just Say No to Overpriced Boxed Cereal
How can I support Casual Kitchen?
If you enjoy reading Casual Kitchen, tell a friend and spread the word! You can also support me by purchasing items from Amazon.com
via links on this site, or by linking to me or subscribing to my RSS feed. Finally, you can consider submitting this article, or any other article you particularly enjoyed here, to bookmarking sites like del.icio.us, digg or stumbleupon. Thank you for your support!
